TL;DR: From now on, new Civitai features get a launch music video, and you can make it. We write a song about the feature and hand you the track and the lyrics. You make the video in a Crucible. The best one becomes the official launch video, and the top three win Buzz. First up: Hat Turf, with three songs and three Crucibles.
Why we're doing this
We've been making music videos for our launches for a while now: Hats On for the birthday event, the Storylines song last week. They're the most fun part of a launch to make. They're also the part this community is best at. You make video every day.
So we're opening it up. Every time we prep a launch video, we'll open a Crucible for it, and the community decides which one ships.
How it works
Step 1. Get the song. Each Crucible comes with its song: the full track and the lyrics with timestamps. The zips are attached to this article, and every Crucible page links here.
Step 2. Make the video. Use the song as supplied, start to finish, as your soundtrack. Don't remix or replace the audio. The visuals can be as many clips as you like: make them on site or anywhere else, then cut them together in any video editor with the song over the top. Everything else is yours: style, characters, story. Follow the lyrics. They say what the feature does, and the best videos show it. You won't have every detail of a feature that hasn't launched yet. The lyrics are your brief. New to this? Point your AI agent (Claude Code or Codex) at our guide and it can build one with you: https://education.civitai.com/make-a-launch-music-video-with-your-ai-agent/
Step 3. Enter it. Submit your video to the Crucible. Up to 2 minutes, video only, free to enter, 2 entries per person.
Step 4. Judging. It's a Crucible, so the community judges head to head, two videos at a time. Rankings stay hidden until it ends.
What you win
The top three in each Crucible split 40,000 Buzz: 50% / 30% / 20%.
Plus 1,000,000 birthday team points per Crucible: 500,000 to the 1st-place entrant's team, 300,000 to 2nd's,
200,000 to 3rd's. They land on the team totals after the Crucible ends.
The overall winner becomes the launch video. It plays in the launch article, credited to you.
We're entering too. Our own cuts go in as regular entries, judged blind like everyone else's. If one of ours places, its Buzz goes into the pool for the next launch's Crucibles, and it doesn't take any team points. Beat us.
Round one: Hat Turf
Hat Turf is round two of the birthday event, coming this week: teams claim images across the site by sticking their team's hats on them. It's opt-in: your images only take part if you join, and you can turn it off anytime. More details soon. Three songs, three Crucibles, same lyrics, three very different sounds:
Stomp-clap anthem: drumline, brass, gang shouts.
J-pop: sparkly synths, slap bass, idol-group energy.
Disco funk: horns, two voices trading lines.
Pick the one you hear a video in. Enter all three if you want. They all close Friday, November 6th.
Thank you
You make the best video on the internet. Let's put it on the front page.
Pick a song. Make the video. Ship the launch.
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